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Hims & Hers Health Faces Legal Storm Amid FDA and Novo Nordisk Scrutiny

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Written by Timothy Sykes Reviewed by Jack Kellogg Fact-checked by Ellis Hobbs
Updated 2/10/2026, 5:05 pm ET 2/10/2026, 5:05 pm ET | 4 min 4 min read
Hims & Hers Health Faces Legal Storm Amid FDA and Novo Nordisk Scrutiny Thumbnail

Hims & Hers Health Inc.’s stocks have been trading down by -11.33 percent amid evolving market dynamics.

Candlestick Chart

Live Update At 17:04:22 EST: On Tuesday, February 10, 2026 Hims & Hers Health Inc. stock [NYSE: HIMS] is trending down by -11.33%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Financial Overview

Despite the challenging regulatory climate, Hims & Hers had previously posted promising financial growth. Their revenue was $1.48B, with a gross margin of 75%, reflecting efficient cost control. With a price-to-sales ratio of 2.37 and the PE ratio standing at 43.43, the company remained attractive in terms of valuation. However, the market perception soured amidst recent events.

Recent chart data shows a volatile stock performance. Opening prices fluctuated dramatically, with the latest data depicting a close at $17.24 following a significant dip from a previous high. Intraday fluctuations mirrored these patterns, which might relate to investor reactions to the news of legal actions and corporate strategies.

The balance sheet revealed a robust value, with a net PPE of $406.74M, highlighting significant capital investments. Their financial strength metrics, like a current ratio of 1.9, demonstrate liquidity, yet high debt-equity ratios raise red flags. Investors need to remain cautious, balancing the positive past performance with forthcoming legal hurdles.

Legal Challenges and Market Reactions

Hims & Hers, in an effort to diversify offerings, faced unexpected pushback. Their announcement to distribute unapproved semaglutide pills met with swift FDA signaling legal crackdowns on similar products. Consequently, this initiative saw the stock plummet by as much as 5% in some trading instances. With FDA’s stringent measures against “illegal duplicates,” market players reacted with hesitance.

Adding to the turbulence, Novo Nordisk’s litigation over patent infringement concerning semaglutide products casts an ominous cloud over Hims & Hers’ market reputation. If courts favor Novo Nordisk, the resultant fines and loss of market trust could devastate shares further.

The company’s honest declaration to withdraw compounded semaglutide pills did little to appease concerns. TD Cowen and Citi revised the stock’s rating to a conservative “Hold” and slashed price projections, reflecting dimmed forecasts on GLP-1 revenue streams past 2026.

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Conclusion

Hims & Hers Health stands at a precarious juncture, beset by arduous examinations and legal challenges. Although the company showed commendable financial discipline in preceding periods, it now navigates a complex landscape muddled by legal and regulatory battles. For traders, the prudent course is to monitor these developments closely. With stock movement heavily influenced by regulatory or legal resolutions, outcomes remain speculative. As millionaire penny stock trader and teacher Tim Sykes, says, “Embrace the journey, the ups and downs; each mistake is a lesson to improve your strategy.” The immediate outlook appears tight, demanding strategic adaptations and clear resolutions from Hims & Hers to restore confidence and realign market expectations.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

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Tim Sykes

Head Writer at TimothySykes.com, Lead Mentor at the Trading Challenge
In his 20-plus years of trading, Tim has made $7.9 million. In his 15-plus years of teaching, Tim’s Trading Challenge has produced over 30 millionaire students. His philosophy emphasizes small gains and cutting losses quickly.
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* Results are not typical and will vary from person to person. Making money trading stocks takes time, dedication, and hard work. There are inherent risks involved with investing in the stock market, including the loss of your investment. Past performance in the market is not indicative of future results. Any investment is at your own risk. See Terms of Service here

The available research on day trading suggests that most active traders lose money. Fees and overtrading are major contributors to these losses.

A 2000 study called “Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors” evaluated 66,465 U.S. households that held stocks from 1991 to 1996. The households that traded most averaged an 11.4% annual return during a period where the overall market gained 17.9%. These lower returns were attributed to overconfidence.

A 2014 paper (revised 2019) titled “Learning Fast or Slow?” analyzed the complete transaction history of the Taiwan Stock Exchange between 1992 and 2006. It looked at the ongoing performance of day traders in this sample, and found that 97% of day traders can expect to lose money from trading, and more than 90% of all day trading volume can be traced to investors who predictably lose money. Additionally, it tied the behavior of gamblers and drivers who get more speeding tickets to overtrading, and cited studies showing that legalized gambling has an inverse effect on trading volume.

A 2019 research study (revised 2020) called “Day Trading for a Living?” observed 19,646 Brazilian futures contract traders who started day trading from 2013 to 2015, and recorded two years of their trading activity. The study authors found that 97% of traders with more than 300 days actively trading lost money, and only 1.1% earned more than the Brazilian minimum wage ($16 USD per day). They hypothesized that the greater returns shown in previous studies did not differentiate between frequent day traders and those who traded rarely, and that more frequent trading activity decreases the chance of profitability.

These studies show the wide variance of the available data on day trading profitability. One thing that seems clear from the research is that most day traders lose money .

Millionaire Media 66 W Flagler St. Ste. 900 Miami, FL 33130 United States (888) 878-3621 This is for information purposes only as Millionaire Media LLC nor Timothy Sykes is registered as a securities broker-dealer or an investment adviser. No information herein is intended as securities brokerage, investment, tax, accounting or legal advice, as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund. Millionaire Media LLC and Timothy Sykes cannot and does not assess, verify or guarantee the adequacy, accuracy or completeness of any information, the suitability or profitability of any particular investment, or the potential value of any investment or informational source. The reader bears responsibility for his/her own investment research and decisions, should seek the advice of a qualified securities professional before making any investment, and investigate and fully understand any and all risks before investing. Millionaire Media LLC and Timothy Sykes in no way warrants the solvency, financial condition, or investment advisability of any of the securities mentioned in communications or websites. In addition, Millionaire Media LLC and Timothy Sykes accepts no liability whatsoever for any direct or consequential loss arising from any use of this information. This information is not intended to be used as the sole basis of any investment decision, nor should it be construed as advice designed to meet the investment needs of any particular investor. Past performance is not necessarily indicative of future returns.

Citations for Disclaimer

Barber, Brad M. and Odean, Terrance, Trading is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors. Available at SSRN: “Day Trading for a Living?”

Barber, Brad M. and Lee, Yi-Tsung and Liu, Yu-Jane and Odean, Terrance and Zhang, Ke, Learning Fast or Slow? (May 28, 2019). Forthcoming: Review of Asset Pricing Studies, Available at SSRN: “https://ssrn.com/abstract=2535636”

Chague, Fernando and De-Losso, Rodrigo and Giovannetti, Bruno, Day Trading for a Living? (June 11, 2020). Available at SSRN: “https://ssrn.com/abstract=3423101”